Merlin Entertainments has restructured its UK sales team, splitting the business into five core areas.

Gillian Hallard is Head of Trade Sales, Central Support, Dominique Sidley has become Head of Trade Sales for the Alton Towers Resort, Paul Cummings is Head of Trade Sales for Merlin’s South Parks, Jennifer Dardis has become Head of Trade Sales for London Attractions and Tracey Klodzinski is Head of Trade Sales for all Sea Life attractions.

The team are hoping to maximise all opportunities in the groups market.