London visitor attraction, the Natural History Museum, has appointed the travel trade consultancy b2me to establish the Museum as a leading partner for the travel trade.

Its aim is to grow the percentage of visitors on organised trips to the venue, with particular emphasis on temporary exhibitions.

The consultancy will focus on promoting the venue to a range of markets through the travel trade including adult groups and activities planned include the development of partnerships with domestic and international wholesalers and retailers as well as creating bespoke products for visitors in organised groups.

For further information telephone 020 7942 5654